Top Ten Tips for Advertising Online in a Bad Economy
May 07th, 2009 in Online Marketing- InternationalBy Neil Raj
Tough economic times are forcing many companies to shift their advertising from traditional print and television to less expensive, more efficient online media outlets. However, before companies dive in they should have a clear strategy to make sure they get the best return on their investment. The following tips from AdCommunal Inc., a [...]
Google: ‘Working with publishers to monetise online’
May 07th, 2009 in Online Marketing- InternationalBy Paul McNally at the World Magazine Congress in London
Google has pledged to work with publishers to help them make the same return from online advertising as print.
Speaking at the Fipp World Magazine Congress in London this morning, Google UK managing director Matt Brittin said bridging the gap between online advertising returns and print [...]
Not enough bloggers in the region to drive new Fiesta campaign, says Ford
May 07th, 2009 in Online Marketing- Middle EastDima Hamadeh on Monday, May 04, 2009- Business 24/7
Ford is to count on the efforts of 100 bloggers to launch its new Fiesta model. However, Middle East Ford officials said they won’t be able to replicate the innovative campaign here as they feel blogger marketing in the region still lags behind other cyber marketing tools.
As [...]
