Advertising industry shows signs of recovery

by Keach Hagey, The National
The advertising industry has begun to see a few signs of recovery after a tight first quarter, with last month the least difficult so far this year, executives say.
Much of the cautious optimism came from new campaigns in the Government, transport, telecom and fast-moving consumer goods sectors, especially out of Abu [...]

MediaCom pulls out of global Nokia pitch

by Anne Cassidy, campaignlive.co.uk
LONDON - The WPP-owned MediaCom is not repitching for its £300 million global Nokia media business, which is currently under review.

It is understood that MediaCom, which manages the brand’s account in the UK, Europe, Asia and the US, is not entering the pitch process due to issues around remuneration.
Nokia called the review in [...]

OOX signs Online Ad Monitoring deal with Dubizzle.com

Out-n-out Online Xperts (OOX) signs Dubizzle.com, the largest classified and community portal in the UAE. OOX will provide Dubizzle.com with competitive online advertising monitoring services. The services will be deployed via to OOXmonitor.com, OOX’s proprietary web-based tool.  
“Dubizzle.com is a remarkable application that has managed to attract a large number of internet users in the [...]