Transparency needed before Internet advertising can grow, says a recent survey by Real Opinions
March 11th, 2009 in Online Marketing- Middle EastA recent survey by the market research company Real Opinions shows that 87% of those involved in advertising or marketing for their organisations in the Middle East said that transparency in website visitor numbers and profiles of visitors would be influential in increasing their usage of the Internet for advertising.
Put into perspective, 58% claim their [...]
Mideast consumers want engagement
March 06th, 2009 in Online Marketing- Middle EastMiddle East users are ready for engagement, but creative agencies and portals are lagging behind, said panellists on day two of AME Info’s Digital Marketing Conference. ‘Users have always been ahead of the agencies and the clients,’ said Laith Zraiket, director of innovation and co-founder of Jeeran. Fadi Kachkouche, regional marketing manager at Cisco, added: [...]
Read the rest of this articleDigital lite media agencies will die
March 06th, 2009 in Online Marketing- Middle EastMedia agencies have been warned that unless they fully embrace online media they will not survive the global financial crisis. Speaking at the AME Info Digital Marketing Conference in Dubai today, Mohammad Itani, digital director at Mediacom, said the credit crisis was forcing companies to be digital savvy. ‘It’s ironic to see that because of [...]
Read the rest of this article
