Souq.com: Enabling the People

July 08th, 2007 in Online Marketing- Middle East

posted by Samih Toukan

The power of the Internet lies in enabling individuals and small businesses to do business and to communicate more efficiently with customers in a very cost effective manner. A clear example of this in the region is souq.com .

Souq.com the auction site of Dubai and Jordan and soon to be launched in other Arab countries, enables sellers to setup shops from home at no cost. It provides them with two pillars of the business : infrastructure and customers. People are being able to setup their shops online (infrastructure) and sell to customers (buyer traffic on the site) from the comfort of their home.

There are many examples of small businesses that has setup on souq.com and other examples of individuals who are making money by selling items on the market place. One example worth noting is a woman top seller from Abu Dhabi who created her own business and is selling items on souq.com. She gained good ratings through the reputation system that souq provides and buyers are now comfortable to buy goods from her.

The example of souq.com is a great example of enabling the people and we hope many other businesses will start realizing the power of the net in enabling individuals and businesses to communicate and do business online at lower costs. This is exactly what we need in the Arab world.