Social networking: Get your message across promptly
May 16th, 2009 in Online Marketing- Middle EastBy Adam Flinter, Web Editor, Gulf News
Dubai: When George Anson’s wife was bleeding heavily after giving birth on Monday, there seemed to be only one thing to do.
Make an appeal for help.
Within hours, Dubai, and the UAE, was ablaze with talk of the birth, an apparent blood shortage and the plea to go and donate a few pints of the red stuff.
There were very few people who had not heard of this incident, or a variation of it at some point on Tuesday or yesterday.
But the plea (let’s not forget, it was not a story, it was simply a plea for people to donate blood) was not in the news, it was not on TV and it was nowhere to be found on newspaper websites either.
As the traditional media did not pedal the story, how did this happen?
That word spread so quickly was a first hand demonstration of the sheer power of social networking.
Dubai: When George Anson’s wife was bleeding heavily after giving birth on Monday, there seemed to be only one thing to do.
Make an appeal for help.
Within hours, Dubai, and the UAE, was ablaze with talk of the birth, an apparent blood shortage and the plea to go and donate a few pints of the red stuff.
There were very few people who had not heard of this incident, or a variation of it at some point on Tuesday or yesterday.
But the plea (let’s not forget, it was not a story, it was simply a plea for people to donate blood) was not in the news, it was not on TV and it was nowhere to be found on newspaper websites either.
As the traditional media did not pedal the story, how did this happen?
That word spread so quickly was a first hand demonstration of the sheer power of social networking.
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