OOX signs Online Ad Monitoring deal with Dubizzle.com
May 16th, 2009 in Online Marketing- Middle EastOut-n-out Online Xperts (OOX) signs Dubizzle.com, the largest classified and community portal in the UAE. OOX will provide Dubizzle.com with competitive online advertising monitoring services. The services will be deployed via to OOXmonitor.com, OOX’s proprietary web-based tool.
“Dubizzle.com is a remarkable application that has managed to attract a large number of internet users in the UAE. The challenge today is for Advertisers to take advantage of the opportunity to meet their audiences online. OOXmonitor will become Dubizzle’s premier tool to help Advertisers find the right match for their online audiences.” says Fouad Bedran co-founder and managing director - OOX.
“It is now more important than ever to stay on top of advertising activity in the market. Dubizzle.com’s client servicing team will not miss a trick with the data provided by OOXmonitor.com. Agencies and clients can rest assured we will be with them every step of the way.” says Richard Pakenham Sales Director – Dubizzle.com
OOX have introduced the service in September 2008 for the first time in the region and are currently servicing major industry players namely OMD Digital, UM Online, Mediacom, Mindshare, Choueiri Group (mbc.net, alarabiya.net, alaswaq.net), BBC World (bbc.com, bbcnews.com), Jeeran.com and now Dubizzle.com
About OOXmonitor
OOXmonitor is the sole industry service that provides competitive online advertising monitoring and a creative ad bank across a multitude of websites, categories, brands and campaigns. More than 45 Websites and 25 Newsletters & Mailing Lists are monitored daily in order to ensure a thorough and consistent coverage of the online advertising campaigns targeting the UAE market.
The UAE has become OOXmonitor’s first ‘monitored’ market due to the fact that it is the home of the largest cluster of digital and online media agencies in the region. The UAE is also the leading market in the region in terms of online advertising activity, investments, initiative and usage.
OOX have recently announced plans to deploy online ad monitoring for Saudi Arabia during Q4 of this year.
Subscribers to OOXmonitor.com can enjoy access to a unique database that boasts more than 3,000 Advertising Campaigns and Creative messages, 2000+ brands and 100+ Categories with historical data that runs back to October 2007 and updated on a daily basis.
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