March 06th, 2009 in Online Marketing- Middle East
Middle East users are ready for engagement, but creative agencies and portals are lagging behind, said panellists on day two of AME Info’s Digital Marketing Conference. ‘Users have always been ahead of the agencies and the clients,’ said Laith Zraiket, director of innovation and co-founder of Jeeran. Fadi Kachkouche, regional marketing manager at Cisco, added: ‘You feel close to something you are part of or have helped create. You embrace any brand you have had a say in.’ But Mohammad Itani, digital director at Mediacom warned that while users are ready for engagement marketing, ‘from the tracking side, it’s not ready’.
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