MENA advertising growth to double in ‘09 - report

December 16th, 2008 in Online Marketing- Middle East

by Arabian Business staff writer

Advertising growth in the Middle East and North Africa will almost double next year as most of the world sees its first contraction in nearly a decade, an industry report released on Monday claimed.

The bulletin from ZenithOptimedia, a media-buying arm of one of the world’s largest advertising firms, Publicis Groupe, says 2009 advertising growth for the MENA region will grow by 10 percent, compared with this year’s expected growth rate of 5.8 percent, UAE daily The National reported.

“We think that 2009 for the Middle East is going to be a bit better than 2008,” the paper quoted Jonathan Barnard, director of publications at Zenith, as saying.

Advertising growth in the Middle East and North Africa will almost double next year as most of the world sees its first contraction in nearly a decade, an industry report released on Monday claimed.

The bulletin from ZenithOptimedia, a media-buying arm of one of the world’s largest advertising firms, Publicis Groupe, says 2009 advertising growth for the MENA region will grow by 10 percent, compared with this year’s expected growth rate of 5.8 percent, UAE daily The National reported.

“We think that 2009 for the Middle East is going to be a bit better than 2008,” the paper quoted Jonathan Barnard, director of publications at Zenith, as saying.