Ibdaa 2008 Awards

October 30th, 2008 in Introduction

By Mohammad Itani

I had the opportunity, and for the second year, to participate as a judge in the 2008 Ibdaa Awards which was organized by the local UAE chapter of the IAA.

Along with me was Yousef Tuqan, the CEO of Flip Media (A Neo Digital sister company). I was impressed by the level of production (video and animation) students are having nowadays and especially from emerging markets such as India and Iran.

One thing i thought it was worth the attention is that the level of creativity wasn’t up to the standards. Most video advertisements discussed four main topics which are Child Abuse, Smoking, Drinking, and Global Warming. A hint to all participants is that there are much more topics to shed light on that i shall leave to your imagination.

Some pictures of the event to follow and i am looking forward to have a look at the shortlisted entries.