New measurement system will help online businesses bring in revenue

December 17th, 2008 in Online Marketing- Middle East

Tom Gara- The National
A new system to measure the popularity of websites will help Middle Eastern online businesses bring in revenue, advertisers and industry watchers say.
Launched today in Dubai, the Effective Measure system will give advertisers a clearer picture of who is visiting a given website rather than other services, its backers say.
“This is a [...]

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MENA advertising growth to double in ‘09 - report

December 16th, 2008 in Online Marketing- Middle East

by Arabian Business staff writer
Advertising growth in the Middle East and North Africa will almost double next year as most of the world sees its first contraction in nearly a decade, an industry report released on Monday claimed.
The bulletin from ZenithOptimedia, a media-buying arm of one of the world’s largest advertising firms, Publicis Groupe, says 2009 advertising growth [...]

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Google releases top searched terms of 2008 in UAE and 36 other countries in a global website

December 11th, 2008 in Online Marketing- Middle East

Today, Google announced its annual Zeitgeist, a look at 2008 through the collective eyes of the world on the web.

The 2008 Year-End Zeitgeist offers a unique perspective on the year’s major events and hottest trends based on global searches, as well as searches conducted in UAE and 35 additional countries.

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