Online ad spend set to grow by up to 35% in 2009

by Arabian Business,

Regional spending on online advertising is expected to grow by 25-35 percent as a result of the downturn, according to a study released on Thursday.
The region will witness a greater shift from print to online advertising as budgets are slashed, according to “Game Not Over”, a report by global management consultant [...]

Nielsen Online Rolls Out in India and Middle East

Nielsen Online – the research giant’s online audience and consumer behaviour division – has launched its services in India, as well as in the UAE and across the Middle East.
The operation in India will be led by Karthik Nagarajan, Associate Director of the Client Solutions Information Technology practice. As part of the expansion, the firm [...]

Netadvantage, ecPulse.com sign partnership agreement

Netadvantage recently announced the signing of a mutual agreement with online portal ecPulse.com, under which it will be offering a wide range of cutting-edge online marketing and advertising services to the ecPulse website.
ecPulse.com is an online portal which specializes in delivering the latest news in finance and business of the region and the international market, [...]