Online in numbers
March 24th, 2009 in Online Marketing- Middle Eastwww.ooxmonitor.com
The facts and figures of digital advertising
OOXmonitor.com tracks 45 Web sites in the UAE – the country with the most developed Internet usage in the region – and monitors which campaigns run on them. Although advertisers can tightly control their spend online, the currency is usually in click-through rates, rather than traditional advertising’s cost per [...]
Read the rest of this articleGoogle launches Arabic blog
March 24th, 2009 in Online Marketing- Middle EastSource: AME Info
Google has released an official Arabia blog for the Middle East and North Africa. The blog, www.arabia.blogspot.com, is intended to help the search engine gain a foothold in the Arab world, as only one percent of the Internet’s content is in Arabic.
Google launches interest-based advertising beta on the Google content network and YouTube
March 11th, 2009 in Online Marketing- Middle EastSource: AME Info
Google has today announced the beta launch of interest-based advertising on YouTube and the Google content network.
Interest-based ads are a way for marketers to better deliver the right messages and offers to people as they surf the web.
The interest-based advertising beta will enable marketers to better connect with people based on their interests [...]
