Measuring systems compete for websites
April 16th, 2009 in Online Marketing- Middle EastTom Gara, The National
Two competing internet audience measurement systems will begin producing audited data for the Middle East in the coming months, giving the best view yet into the state of web audiences.
The lack of transparent, audited traffic numbers for websites has been a common complaint among online advertisers and internet industry professionals in the [...]
Online advertising to see growth as internet businesses gear up to attract clients
April 16th, 2009 in Online Marketing- Middle Eastby Dima Hamadeh, Business 24-7
Online advertising will see positive growth as web businesses embark on an official measuring of their websites so to lure clients and probably advertisers.
Maktoob.com was the first to sign up to Nielsen Online services launched in the Middle East and North African markets last February.
With more than 50 per cent growth [...]
OOX signs major Arabic Portal Jeeran.com known for its largest user generated online community in the Arab world
April 11th, 2009 in Online Marketing- Middle EastOut-n-out Online Xperts (OOX) signs major Arabic Portal Jeeran.com known for its largest user generated online community in the Arab world. OOX will provide Jeeran.com with competitive online advertising monitoring services for a period of one year. The service will be deployed via OOXmonitor.com, OOX’s proprietary web-based tool.
“Jeeran’s investment in OOXmonitor will help them [...]
