Microsoft working on technology to promote Arabic online

May 19th, 2009 in Online Marketing- Middle East

by Arabian Business
Global software giant Microsoft is working on translation technology that would make the Arabic language more accessible to Internet users, according to Qatar’s daily The Peninsula.

“We’re deeply investing into that,” the newspaper quotes Anoop Gupta, Corporate Vice President of Microsoft Unlimited Potential Group, as saying. He said Microsoft was developing translation technology that [...]

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Advertising industry shows signs of recovery

May 16th, 2009 in Online Marketing- Middle East

by Keach Hagey, The National
The advertising industry has begun to see a few signs of recovery after a tight first quarter, with last month the least difficult so far this year, executives say.
Much of the cautious optimism came from new campaigns in the Government, transport, telecom and fast-moving consumer goods sectors, especially out of Abu [...]

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OOX signs Online Ad Monitoring deal with Dubizzle.com

May 16th, 2009 in Online Marketing- Middle East

Out-n-out Online Xperts (OOX) signs Dubizzle.com, the largest classified and community portal in the UAE. OOX will provide Dubizzle.com with competitive online advertising monitoring services. The services will be deployed via to OOXmonitor.com, OOX’s proprietary web-based tool.  
“Dubizzle.com is a remarkable application that has managed to attract a large number of internet users in the [...]

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