Online Advertising: With Advergames The Theme Of Game Is Secret To Success
October 03rd, 2008 in Online Marketing- InternationalScienceDaily (Oct. 2, 2008)
It’s all fun and games when it comes to the current trend in online advertising. Advergames, online video games used to advertise a product or brand, increasingly are being used by advertisers to attract and engage consumers. In a new study, University of Missouri researchers examined the impact of advergame themes on [...]
Brands, Agencies Still Stumped By Local Online Advertising
October 03rd, 2008 in Online Marketing- Internationalby Tameka Kee
Just over 40% of companies are spending at least a quarter of their online ad budgets on geotargeted campaigns, according to new research from Sterling Market Intelligence. But brands and their agencies are still stumped when it comes to figuring out how to use those local online advertising dollars most effectively.
Greg Sterling, [...]
BT rolls out Phorm web tracking
September 30th, 2008 in Online Marketing- InternationalMike Harvey, Technology Correspondent
Thousands of BT broadband customers are to have their internet usage tracked so they can be sent targeted online advertising in a final trial before the service is launched network-wide.
BT customers will be invited to take part in the trial of Phorm’s controversial advertising system Webwise from tomorrow.
BT and Phorm said [...]
