Throwing sheep in the boardroom, society’s answer to online social networking and economic crisis
October 22nd, 2008 in Online Marketing- InternationalSource: BI-ME
In the fallout of the global financial meltdown, it’s difficult to think of a positive side to the economic crisis. But it actually might be good news for Web 2.0 social networking, according to a new book to be released next month.
Throwing Sheep in the Boardroom, by Matthew Fraser and Soumitra [...]
Growth in online advertising slows in first half of 2008
October 18th, 2008 in Online Marketing- InternationalBy Alana Semuels, Los Angeles Times-Washington PostNews Service
Internet advertising revenue in the US for the first half of 2008 totalled $11.5 billion, up 15.2 per cent from the same period last year, according to numbers released by the Interactive Advertising Bureau on Tuesday. Not so shabby, right?
But when you consider that in 2007, revenue in [...]
Google and Yahoo: A Tale of Two Online Ad Markets
October 18th, 2008 in Online Marketing- InternationalBy Miguel Helft
In the next week, the two biggest sellers of online ads, Google and Yahoo, will disclose their third-quarter financial results. They are expected to report widely different results which mirror the increasingly diverging fortunes of two forms of online advertising: search ads and display ads like banners and video clips.
Most analysts believe that [...]
