How to Ruin a Perfectly Good Online Ad Campaign, Part 1

By Erika Morphy
E-Commerce Times

 Online advertising shines like a beacon to marketers seeing ad-viewer numbers plummeting in other venues. However, there are some unique practical requirements for mounting Internet campaigns, and failing to understand them can doom an otherwise promising effort.
A few weeks ago, Johnson & Johnson presented the blogosphere with an ad for its brand [...]

Nike football, Emirates, HP: under the skin of the latest top creative

By Dean Donaldson
Some of this month’s hottest campaigns are uncovered as we examine what’s been grabbing people’s attention online.
While technical innovation is key to the success of today’s digital display campaigns, the traditional skills of creative thinking, artistic flair and the ability to engage people with a strong idea are just as important as ever, [...]

Proximity/BBDO unveils in-house digital consultancy

by Anita Davis
SINGAPORE - Proximity/BBDO has partnered with independent digital communications agency Deploy to launch an in-house online media consultancy that will focus on digital media planning, buying and search analytics for Proximity clients.
The venture, Proximity Deploy, will be headed by Thorsten Nolte (pictured), who left his position as regional managing director of MEC’s digital [...]