10 Things You Absolutely Should Not Do Next Year
December 21st, 2008 in Online Marketing- InternationalPosted by Marc Brownstein- Ad Age
In the spirit of Ad Age’s Book of Tens issue, I would like to offer you a list of things to avoid in 2009. Next year promises to be uncharted waters for the whole world, so making fewer mistakes at the helm is crucial for anyone in [...]
Report: Most Men (18-34) Don’t Mind Online Ads
December 16th, 2008 in Online Marketing- International-By Kenneth Hein
Men’s favorite online activity is not porn, according to a survey conducted by Break Media; rather, it is funny online videos like those at Funnyordie.com (above). The company worked with Hall & Partners earlier this year to survey more than 500 men 18-34.
What they found was that this demographic truly loves the Web. [...]
How to Ruin a Perfectly Good Online Ad Campaign, Part 2
December 12th, 2008 in Online Marketing- InternationalBy Erika Morphy
E-Commerce Times
How can you be sure your online advertising campaign will succeed? Start by avoiding the common — and not so common — mistakes that can drive an effective concept into the ground. Success or failure can be a matter of avoiding the ruts in the road left by those who have faltered.
Part [...]
