How To Know Your Web Ad Is Working

Source: Evan Hessel and Taylor Buley, 04.29.09, 01:00 AM EDT
A start-up says it can figure out what’s powerful or pointless. Time for struggling online publishers to worry?
LOS ANGELES — Advertisers spend nearly $8 billion annually pumping trillions of ads into boxes and banners across all other corners of the Internet.
Who actually looks at all that [...]

Google Profit and Revenue up in Q1

Google grew its profit and revenue in the first quarter, ended March 31, despite a tough economic environment that is affecting online advertising spending, the company’s main revenue engine.
Google reported revenue of US$5.51 billion in 2009’s first quarter, up 6 percent compared to the $5.2 billion in revenue it generated in the first quarter of [...]

Facebook Bows To Peer Pressure

Forbes.com
Mounting criticism has forced the social network to revert to its old terms of service.

BURLINGAME, Calif. - The wisdom of the crowds has turned into peer pressure for Facebook.
Following criticism of its recently amended privacy policy, the social network reverted back to its former terms of service Wednesday.
“Over the past few days, we have received [...]