MediaCom pulls out of global Nokia pitch
May 16th, 2009 in Online Marketing- Internationalby Anne Cassidy, campaignlive.co.uk
LONDON - The WPP-owned MediaCom is not repitching for its £300 million global Nokia media business, which is currently under review.
It is understood that MediaCom, which manages the brand’s account in the UK, Europe, Asia and the US, is not entering the pitch process due to issues around remuneration.
Nokia called the review in [...]
Top Ten Tips for Advertising Online in a Bad Economy
May 07th, 2009 in Online Marketing- InternationalBy Neil Raj
Tough economic times are forcing many companies to shift their advertising from traditional print and television to less expensive, more efficient online media outlets. However, before companies dive in they should have a clear strategy to make sure they get the best return on their investment. The following tips from AdCommunal Inc., a [...]
Google: ‘Working with publishers to monetise online’
May 07th, 2009 in Online Marketing- InternationalBy Paul McNally at the World Magazine Congress in London
Google has pledged to work with publishers to help them make the same return from online advertising as print.
Speaking at the Fipp World Magazine Congress in London this morning, Google UK managing director Matt Brittin said bridging the gap between online advertising returns and print [...]
