Online Media Middle East blog has been re-launched
December 13th, 2008 in IntroductionFinally and after tremendous effort, this blog has been re-launched on the 8th of December. I hope the blog will be a valuable resource for all digital marketing executives within the Middle East Region.
Please feel free to contribute your thoughts and ideas by posting a message or by commenting to the different posts. Happy browsing.
Ibdaa 2008 Awards
October 30th, 2008 in IntroductionBy Mohammad Itani
I had the opportunity, and for the second year, to participate as a judge in the 2008 Ibdaa Awards which was organized by the local UAE chapter of the IAA.
Along with me was Yousef Tuqan, the CEO of Flip Media (A Neo Digital sister company). I was impressed by the level of production [...]
Selecting an Ad Agency: Basics For Selection
June 07th, 2008 in IntroductionFinding a new advertising agency is not an easy process. It is more than looking up names in the Yellow Pages and calling for prices. To really achieve the heftier ROIs management expects, marketers have to take the time to find the right partner. Done properly, more than 850 hours (a half-year of person-hours) can [...]
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