Proximity/BBDO unveils in-house digital consultancy
November 29th, 2008 in Online Marketing- Internationalby Anita Davis
SINGAPORE - Proximity/BBDO has partnered with independent digital communications agency Deploy to launch an in-house online media consultancy that will focus on digital media planning, buying and search analytics for Proximity clients.
The venture, Proximity Deploy, will be headed by Thorsten Nolte (pictured), who left his position as regional managing director of MEC’s digital [...]
Digital Measurement Launch for Middle East
November 29th, 2008 in Online Marketing- Middle EastAustralian digital audience measurement company Effective Measure has linked with MR firm Real Opinions to provide a new audience measurement tool for the Middle East.
Dubai-based agency Real Opinions, which also has offices in London & Baghdad, says it will launch the solution in the Middle East in December, following successful global trials. CEO Dan Healy [...]
Google says Middle East online advertising to grow
November 29th, 2008 in Online Marketing- Middle EastTom Gara
A Middle Eastern economic slowdown is expected to accelerate the growth of online advertising in the region, as companies opt for less expensive web ads over pricey traditional media.
Google, the world’s largest internet advertising company, is seeing regional demand grow faster as ad buyers look to increase their reach while decreasing spending.
“In an economically [...]
