Brands, Agencies Still Stumped By Local Online Advertising
October 03rd, 2008 in Online Marketing- Internationalby Tameka Kee
Just over 40% of companies are spending at least a quarter of their online ad budgets on geotargeted campaigns, according to new research from Sterling Market Intelligence. But brands and their agencies are still stumped when it comes to figuring out how to use those local online advertising dollars most effectively.
Greg Sterling, [...]
UAE second in world list for online social networking
October 02nd, 2008 in Online Marketing- Middle Eastby Vineetha Menon
A survey has revealed that UAE internet users have the second highest rate of membership of social networking sites in the world.
Research by market intelligence firm, Synovate - involving 13,000 people between the ages of 18 and 65 - showed the Gulf country was second only to the Netherlands, where 49 percent said they were members of sites like Facebook.
Regional companies hesitant to embrace Web 2.0
October 02nd, 2008 in Online Marketing- Middle EastBy Vineetha Menon
According to Bashar Kilani, manager of software business at IBM Middle East, companies in the Middle East need a cultural change in order to embrace Web 2.0 and use social networking tools to enhance business productivity.
Web 2.0 has become a reflection of today’s society with MySpace and Facebook becoming household names. Recently, it [...]
