Google and Yahoo: A Tale of Two Online Ad Markets
October 18th, 2008 in Online Marketing- InternationalBy Miguel Helft
In the next week, the two biggest sellers of online ads, Google and Yahoo, will disclose their third-quarter financial results. They are expected to report widely different results which mirror the increasingly diverging fortunes of two forms of online advertising: search ads and display ads like banners and video clips.
Most analysts believe that [...]
Google’s Net (and Stock) Rise Sharply
October 18th, 2008 in Online Marketing- InternationalSAN FRANCISCO — For months, Google has promised investors that the company’s online advertising system would do relatively well in an economic downturn. On Thursday, it showed evidence that it may be able to deliver on that promise.
Google said that its growth rate continued to slow in the third quarter. But the company fared better [...]
Google counts on “old” media for content
October 18th, 2008 in Online Marketing- InternationalJane Schulze, Media editor | October 18, 2008
GOOGLE says it wants “old” media to remain robust so it can continue generating searchable content.
Karim Temsamani, the Australian and NZ general manager of the world’s largest internet search engine, told a Trans-Tasman Business Circle lunch yesterday there was a symbiotic relationship between the online and offline media.
“Online [...]
