Partnering for strength in mobile advertising
October 18th, 2008 in Online Marketing- Middle EastBy Cathal O’Toole on Thursday, October 16, 2008
The global mobile advertising market will, according to some industry sources, be worth over $18.5 billion by 2010. Not only will it offer operators a new revenue stream that has, as yet, not been fully ascertained by them, it also offers the media industry one of the most [...]
Growth in online advertising slows in first half of 2008
October 18th, 2008 in Online Marketing- InternationalBy Alana Semuels, Los Angeles Times-Washington PostNews Service
Internet advertising revenue in the US for the first half of 2008 totalled $11.5 billion, up 15.2 per cent from the same period last year, according to numbers released by the Interactive Advertising Bureau on Tuesday. Not so shabby, right?
But when you consider that in 2007, revenue in [...]
Google and Yahoo: A Tale of Two Online Ad Markets
October 18th, 2008 in Online Marketing- InternationalBy Miguel Helft
In the next week, the two biggest sellers of online ads, Google and Yahoo, will disclose their third-quarter financial results. They are expected to report widely different results which mirror the increasingly diverging fortunes of two forms of online advertising: search ads and display ads like banners and video clips.
Most analysts believe that [...]
