UAE second in world list for online social networking

October 02nd, 2008 in Online Marketing- Middle East

by Vineetha Menon
A survey has revealed that UAE internet users have the second highest rate of membership of social networking sites in the world.
Research by market intelligence firm, Synovate - involving 13,000 people between the ages of 18 and 65 - showed the Gulf country was second only to the Netherlands, where 49 percent said they were members of sites like Facebook.

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Regional companies hesitant to embrace Web 2.0

October 02nd, 2008 in Online Marketing- Middle East

By Vineetha Menon
According to Bashar Kilani, manager of software business at IBM Middle East, companies in the Middle East need a cultural change in order to embrace Web 2.0 and use social networking tools to enhance business productivity.
Web 2.0 has become a reflection of today’s society with MySpace and Facebook becoming household names. Recently, it [...]

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