78% say dodgy online content damages brands by association

September 04th, 2008 in Online Marketing- International

Some 78% of web users would think less of a brand if it allowed an ad to appear next to offensive or inappropriate content.Independent research by online specialist iCD Research amongst 1,000 UK web users also found that 62% of all web users believe that they may have seen ads next to offensive or inappropriate [...]

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Google OS Arrives, In the Form of a Browser

September 03rd, 2008 in Online Marketing- International

Rumors of a “Google Operating System” have been around for a few years now, fueled by Google’s expansion into e-mail, analytics, desktop search, Web applications, pizza delivery…well, maybe not that.
Today, Google has made a significant step toward becoming a Web-based operating system by launching a beta version of the open-source Google Chrome browser, which has [...]

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