Spending on online advertising surpasses TV, report says
September 24th, 2008 in Online Marketing- InternationalEveryone knows that online advertising keeps growing and growing. But according to a report being released today, it’s growing so fast that in 2008 it is projected to surpass ad spending on TV, radio and movies combined for the first time ever. To be sure, Outsell Inc., based in Burlingame, Calif., tallies the numbers a [...]
Read the rest of this articleCould Social Media Be the Google Killer?
September 19th, 2008 in Online Marketing- InternationalBy Frank Watson, Search Engine Watch
Much discussion has been made of where the David to the Google Goliath will come from. The ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important.
If people started using social [...]
Wall St. Crisis Could Have Limited Effect on Web Ad Spending
September 19th, 2008 in Online Marketing- InternationalBy Kate Kaye, The ClickZ Network, Sep 19, 2008
AIG buys search ads to promote its car and life insurance products, and both Lehman Bros. and Merrill Lynch have bought online display advertising in recent years. Still, it may be a stretch to think any potential loss of ad dollars from the three firms will affect [...]
