GCC Ad Spend Increases By 23 Percent in First Half of 2008
September 27th, 2008 in Online Marketing- Middle EastThe GCC advertising expenditure in the first six months of 2008 increased by 23.6 percent to reach $3.77bn, compared to $3.05bn during the same period last year.
Khamis Al Muqla, chairman of Gulf Marcom Group based in Bahrain, and board member of the IAA Worldwide said that he expects it to reach $8bn by the end [...]
Online Advertising is a Win-Win Situation
September 27th, 2008 in Online Marketing- Middle EastAs Internet usage in the Middle East becomes more and more popular, online advertising is also growing. We talk to Husni Khuffash, Google’s country business manager for the UAE, about the benefits of online ads and whether they invade people’s privacy.
What state is the regional online advertising industry in?
I have been with online advertising for [...]
Online advertising is weathering economic storm says report
September 24th, 2008 in Online Marketing- Internationalby Tristan O’Carroll Media Week 24-Sep-08, 13:05
LONDON - Online ad spend is likely to fall this year in the UK as the economic downturn bites, although the sector will still post double-digit growth year on year, according to a PricewaterhouseCoopers report.
The report, “On Media: Online advertising through a downturn - weathering the storm”, concludes [...]
