Online advertising is weathering economic storm says report
September 24th, 2008 in Online Marketing- Internationalby Tristan O’Carroll Media Week 24-Sep-08, 13:05
LONDON - Online ad spend is likely to fall this year in the UK as the economic downturn bites, although the sector will still post double-digit growth year on year, according to a PricewaterhouseCoopers report.
The report, “On Media: Online advertising through a downturn - weathering the storm”, concludes [...]
Spending on online advertising surpasses TV, report says
September 24th, 2008 in Online Marketing- InternationalEveryone knows that online advertising keeps growing and growing. But according to a report being released today, it’s growing so fast that in 2008 it is projected to surpass ad spending on TV, radio and movies combined for the first time ever. To be sure, Outsell Inc., based in Burlingame, Calif., tallies the numbers a [...]
Read the rest of this article
