BT rolls out Phorm web tracking
September 30th, 2008 in Online Marketing- InternationalMike Harvey, Technology Correspondent
Thousands of BT broadband customers are to have their internet usage tracked so they can be sent targeted online advertising in a final trial before the service is launched network-wide.
BT customers will be invited to take part in the trial of Phorm’s controversial advertising system Webwise from tomorrow.
BT and Phorm said [...]
Online Ad Slowdown Looms
September 28th, 2008 in Online Marketing- InternationalBy Catherine HolahanBusiness Week Online Â
Online marketers converged on New York for the ad industry’s annual conference, where they held discussions on everything from tracking online brand buzz to using humor to lure a Web-surfing audience. But perhaps the most pressing topic for attendees of the Advertising Week V conference in Manhattan is the [...]
Advertising Agencies yet to cross Digital Divide-From Malaysia
September 28th, 2008 in Online Marketing- InternationalAd agencies are still are not structured to handle the online media realities of today. And it got me thinking, which is not necessarily a good thing.
Walk into an ad agency today, and in the middle of the meeting, tell them you want to brainstorm about new media possibilities. Chances are, your hosts will back [...]
