Bernstein: Online Ad Revenue To Grow
August 31st, 2008 in Online Marketing- Internationalby Laurie Sullivan
The automotive, finance, telecom and travel industries have decreased spending for advertising, but signs point to online growth, according to a report released Friday.
Bernstein Research expects 2008 online advertising revenue to grow 20% in the United States and 22% overseas. Even if the macro-environment worsens significantly in the second half of this year, [...]
Mobile boom in Africa a boon to ad agencies
August 31st, 2008 in Online Marketing- InternationalBy Eric Pfanner
PARIS: Drive around Nairobi these days, jokes Michael Joseph, chief executive of Safaricom, a Kenyan mobile phone operator, and every building is painted in his company’s color, green, or that of one of its rivals.
That is a bit of an exaggeration. There are still a few ad-free walls left in Nairobi, and a [...]
Chinese Ad Growth Driven by Digital
August 31st, 2008 in Online Marketing- InternationalBy Jack Marshall, The ClickZ Network
Online and mobile formats will spearhead a period of rapid advertising growth in China, according to forecasts from WPP’s GroupM.
A report released yesterday, titled “This Year, Next Year: China,” predicts that total ad spend in the region will grow 20 percent from 2007 to 2008, reaching a sum of $32 [...]
