Online Marketing to Boomers and Beyond

Posted By WebAdvantage.net on Jun 11th, 2008
A recent survey conducted by JWTBoom and Third Age, of more than 1800 online Boomers (defined by the surveyors as users aged 40+) revealed some surprising insights about the online behaviors of Boomers with regard to social networking, online advertising, and Internet privacy.
Press Release from JWTBoom & Third Age
Boomers [...]

Internet Advertising Revenues Up 18.2% YOY, $5.8 Billion for Q1 ‘08, Second Highest Quarter Ever

The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008. The 2008 first quarter revenues are an 18.2 percent increase over the same period in 2007, and represent the second highest quarter ever recorded, after Q4 2007’s $5.9 billion.
“We continue to experience significant growth and vitality in interactive marketing, [...]

Internet Advertising Revenues Top $21 Billion In ‘07, Reaching Record High

The IAB and PricewaterhouseCoopers LLP (PwC) announced that the 2007 Internet Advertising Revenue Report shows Internet advertising revenues in the U.S. continued their upward climb.

For the full year 2007, revenues totaled $21.2 billion, exceeding 2006 performance by 26 %, itself the former record year.

Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for [...]