June 19th, 2008 elitani
Posted By WebAdvantage.net on Jun 11th, 2008
A recent survey conducted by JWTBoom and Third Age, of more than 1800 online Boomers (defined by the surveyors as users aged 40+) revealed some surprising insights about the online behaviors of Boomers with regard to social networking, online advertising, and Internet privacy.
Press Release from JWTBoom & Third Age
Boomers by the numbers:
- 40% - the percentage of the US population that is over 45
- 50% - the percentage of market growth expected in the next 15 years.
- 78 million people - the number of Boomers in America today
- 84% of consumer spending - the percentage controlled by Boomers
- $800 billion - Boomer spending today
- $4.6 trillion - Estimated Boomer spending by 2015
(Data: JWTBoom & Third Age Survey)
Highlights From the Survey
Social Networking Sites Aren’t Big for Boomers
Boomers are interested in participating in trusted online communities and sharing opinions about brands - but they’re less interested in popular social networking sites.
Boomers Respond to Email Marketing
Boomers engage in online marketing - in particular email marketing.
Trust Must Be Built With Boomers
Boomers have concerns about privacy and they are very specific about what builds trust.
More Resources on Online Marketing To Boomers
With the online Boomer marketing booming, it’s no surprise that marketers are putting their budget and efforts into reaching this important audience. As a trusted online marketing expert, Web Ad.vantage President & CEO, Hollis Thomases, is often asked to comment on the latest trends, changes, and advancements in the industry. Here’s some recent articles and interviews where you’ll get tips on the best Boomer online advertising tactics and details on how this audience will change the way companies do business online.
Posted in Online Marketing- International | No Comments »
June 19th, 2008 elitani
The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008. The 2008 first quarter revenues are an 18.2 percent increase over the same period in 2007, and represent the second highest quarter ever recorded, after Q4 2007’s $5.9 billion.
“We continue to experience significant growth and vitality in interactive marketing, media and advertising,” said Randall Rothenberg, president and CEO of the IAB. “We expect growth to continue, as consumers spend more and more time online, and marketers find more – and more innovative – ways to reach them through digital media.”
“The fundamentals of interactive advertising spend continues to be positive and I would expect to see continued growth in the future.” said David Silverman, partner, Assurance, PricewaterhouseCoopers “The cyclical fourth quarter to first quarter drop in traditional media advertising spend, combined with an overall economic slowdown, resulted in a not so unexpected first quarter slowdown in the growth of online advertising.”
Source: PwC/IAB Internet Advertising Revenue Report (www.iab.net)
Conducted by the New Media Group of PricewaterhouseCoopers, the Internet Advertising Revenue Report was launched in 1996 by the IAB, and aggregates data from all companies that report meaningful online advertising revenues. The results are considered the most accurate measurement of interactive advertising revenues with the data compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. First and third quarter revenue reports are estimates, with the actual figures being released along with second and fourth quarter data respectively. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.
Posted in Online Marketing- International | No Comments »
June 7th, 2008 elitani
The IAB and PricewaterhouseCoopers LLP (PwC) announced that the 2007 Internet Advertising Revenue Report shows Internet advertising revenues in the U.S. continued their upward climb.
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For the full year 2007, revenues totaled $21.2 billion, exceeding 2006 performance by 26 %, itself the former record year.
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Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter and a 24% increase over the same period in 2006.
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This is the fourth consecutive year and 13th consecutive quarter of record results.
“This achievement is a testament to the continued vitality of interactive,” said Randall Rothenberg, president and CEO of the IAB. “Explosive innovation in the industry is providing marketers with new and unique ways to reach consumers—it’s a very exciting time.”
Search, display, classifieds and lead generation all continued growing at a healthy rate, according to the report. Consumer advertisers remained the largest category of Internet advertising spending, at 55% of 2007 full-year revenues, up from 52% from the full year 2006.
“Despite the current state of economic uncertainty, 2007 was another record year and the 13th consecutive record quarter. Interactive advertising is not just the future, it is the here and now, as it represents a meaningful and growing component of U.S. advertising and marketing spend,” said David Silverman, partner, Assurance, PricewaterhouseCoopers.
Conducted by the New Media Group of PricewaterhouseCoopers, the Internet Advertising Revenue Report was launched in 1996 by the IAB, and aggregates data from all companies that report meaningful online advertising revenues. The results are considered the most accurate measurement of interactive advertising revenues with the data compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. First and third quarter revenue reports are estimates, with the actual figures being released along with second and fourth quarter data respectively. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.
Posted in Online Marketing- International | No Comments »
June 7th, 2008 elitani
Finding a new advertising agency is not an easy process. It is more than looking up names in the Yellow Pages and calling for prices. To really achieve the heftier ROIs management expects, marketers have to take the time to find the right partner. Done properly, more than 850 hours (a half-year of person-hours) can be spent managing this process. Hours of research, evaluation design, project assignment, and a myriad of details associated with scheduling meetings and presentations can tax the limits of even the largest of firms. At a minimum, these are the questions that you should ask:
- Size. Are they big enough to handle an account your size demands and small enough to know your importance to them?
- People. Do they have the people on staff – account, creative, media – who can give you the services and leadership you deserve?
- Thinking. Are they real marketeers who want to truly understand your business so that they can assist in your growth plans or are they just ad makers?
- Creative. Do they have a disciplined process of creating their advertising and is it close to, or better than, what you have been used to?
- Media. Do they have a department and database resources for analyzing the best possible expenditure of your dollars?
- Experience. Do they really know how to position a product or company? Do they have experience with products/services and organizations as complicated as yours? Do they understand the selling process?
- Organization. Is your culture compatible to theirs?
- Attitude. Do they want your business and are they willing to invest time and effort to learn more about your distribution/issues and markets? Do they want to have fun doing business with you? Will they say what is on their mind?
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