Phorm Tells FTC it Endorses ‘No Retention’ of Consumer Data for the Sake of Behavioral Advertising
May 05th, 2008 in Online Marketing- InternationalLONDON & NEW YORK–(BUSINESS WIRE)–It is unnecessary to retain consumers‘ Internet browsing data for online behavioral advertising to be effective.That is one of several core comments that Phorm, Inc. made in a filing on Friday with the U.S. Federal Trade Commission.
Phorm, an innovative digital technology company with operations in London and New York, recommended guidelines [...]
A Rosy Outlook for Internet Ad Revenue, says ZenithOptimedia
May 05th, 2008 in Online Marketing- InternationalDespite a slowing of the U.S. economy, the money spent on global Internet advertising will continue to grow rapidly in 2008 and is on pace to reach $67 billion by 2010, according to ZenithOptimedia.In its latest advertising expenditure forecast, the media services agency says Internet advertising will account for 12.3 percent of the total ad [...]
Read the rest of this articleBritish Web Ads Set to Top TV Spending
May 05th, 2008 in Online Marketing- InternationalBuoyed by low costs, broad visibility, and good return on investment, Internet advertising grew by 38% last year. Key players vie for a bigger share.
Online advertising spending in the UK shot up by 38 per cent to £2.8bn last year, and is on track to knock TV off the number one spot by the end [...]
