OMD Digital breaks new ground, adds in-game and mobile advertising services
May 23rd, 2008 in Online Marketing- Middle EastIn a regional first, OMD Digital, a company of the Omnicom Media Group, has successfully launched an in-game advertising campaign targeting the highly sought-after youth market in Saudi Arabia. This new offering from OMD Digital is the latest in its rapidly expanding portfolio of digital advertising services.
Thanks to the ground-breaking initiative, companies now have the [...]
MS Interaction invest in digital media growth in Saudi Arabia and North Africa
May 10th, 2008 in Online Marketing- Middle EastAs a strategic step towards growing digital media spend in key regional markets, MindShare Interaction has announced establishing 3 new offices in Q1 2008.
KSA offices were established in Jan of this year, with two key branches based in Riyadh and Jeddah, aiming at providing direct and on the ground support to all MindShare’s roaster of [...]
The Interactive Advertising Bureau Issues Digital Video Ad Format Guidelines for Public Comment
May 05th, 2008 in Online Marketing- InternationalContinues Its Work To Bring Efficiency and Standardization Online
NEW YORK, NY (April 3, 2008) – In its continuing strategy to enhance marketplace efficiency the Interactive Advertising Bureau (IAB) today announced the release of a set of Digital Video Ad Format Guidelines. These guidelines and best practices address the most widely used current in-stream ad products, [...]
