Sorrell’s WPP signs Yahoo ad deal
May 31st, 2008 in Online Marketing- InternationalMark Sweney guardian.co.uk, Friday May 16 2008
Sir Martin Sorrell’s WPP, the world’s second largest marketing services group, has struck a deal with Yahoo to enable its agencies to improve their digital display advertising buying operation.
The strategic partnership, which will initially involve a collaboration between Yahoo and WPP’s combined media buying operation Group M and 24/7 [...]
Online Ad Spending Holding Strong
May 26th, 2008 in Online Marketing- InternationalStrong growth, good prospects
For the full year 2007, online ad revenues totaled $21.2 billion, according to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) “2007 Internet Advertising Revenue Report.” That was 26% higher than 2006, which was itself a record year.
The IAB and PwC said that Q4 2007 Internet advertising revenues reached $5.9 billion, the highest ever [...]
Consumers Want Control Over E-mail Preferences
May 26th, 2008 in Online Marketing- InternationalE-mail is the communication channel of choice, finds a study conducted by Ipsos for online reputation management service Habeas. Sixty-seven percent of the survey respondents say they prefer e-mail as a communications channel over other online methods.
The inbox is expected to retain its preferred status, according to the study. Sixty-five percent of respondents said they [...]
