Report: Social Nets Ad Sales Slow
May 31st, 2008 in Online Marketing- InternationalSites no longer expected to grow as fast as once predicted this year says eMarketer
May 13, 2008-By Mike Shields
Advertising on social networking sites is no longer expected to grow as fast as once predicted this year, says a new report issued by eMarketer, suggesting that enthusiasm is waning among buyers for the still fast growing [...]
Internet ad spending will overtake television in 2009
May 31st, 2008 in Online Marketing- InternationalMark Sweney The Guardian, Monday May 19 2008
Next year UK advertisers are expected to spend around £3.6bn on the internet, an amount that will outstrip the £3.4bn that is forecast to be spent on TV ads. Internet advertising has unquestionably reached a point of maturity where digital spending is not just about search advertising. [...]
Study: Untargeted Ads Turn Off Social Net Users
May 31st, 2008 in Online Marketing- InternationalMay 11, 2008By Eric Newman
Social networking is all about linking people with common interests. For most, brands are a part of those interests. So much so that 56% of respondents to a new survey by online marketing consultancy Prospectiv, Woburn, Mass., said their social networking experience would be better if marketers pushed more targeted ads.Sixty-two [...]
