How much can Google gobble up?
July 08th, 2007 in Online Marketing- InternationalHardly a week goes by without Google hitting the headlines of the business or advertising trade press for one transaction or another.
The last most people heard was the $1.76 billion acquisition of YouTube, but even this mammoth figure has now been dwarfed by the $3.1 billion deal to buy banner ad serving company DoubleClick. Cash. [...]
New online consumer behavior in the Middle East and globally demands changes in corporate strategy
July 08th, 2007 in Online Marketing- Middle EastInternet usage that involves online collaboration, networking between individual users, and user-created content - known as Web 2.0 - is growing rapidly and is changing the way companies in the Middle East and around the world should operate, a new Booz Allen Hamilton study has found.
Consumers no longer visit the Internet to passively take in [...]
