Seven Steps for Creating a Powerful Jump Page That Sells

by Michael Fleischner
If you practice Internet marketing, you know the importance of a high-converting “landing page”—also called a promotional page, jump page, or squeeze page. Effective development of these pages is essential for online marketing success.
After a click from within a Web browser on a search-engine-generated link (organic or paid), the user is directed to [...]

How would you feel is Facebook gets banned!

By Claire Ferris-Lay
 Fans of social networking phenomenon Facebook can continue to use the website in the UAE despite fears of an impending ban.
A spokesperson for the Telecommunications Regulatory Authority (TRA) told Arabian Business that there are “no plans” to ban the second most visited website in the Emirates. “There have been no complaints made [...]

Online Ad Spend Growth Is Historic

These are flush times for online marketers.
Internet ad spending grew by a third from 2005 to 2006, according to the Interactive Advertising Bureau and PricewaterhouseCoopers (IAB/PwC).Online ad spending revenues totaled $16.8 billion in 2006, up from $12.5 billion in 2005.

eMarketer benchmarks its own online ad spending estimates against IAB/PwC data. The full-year actual total surpassed [...]